PGMA
Software for the way you actually work

Work shouldn’t feel like a workaround.

Every business has a spreadsheet nobody dares touch, an inbox pretending to be a database, and one person who knows how it all fits together. We replace the duct tape with something sturdy, and we explain every step in plain English.

What do you run?

Pick one and this page retells itself around you.

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2 Business days to a real reply
1 Written plan before we build
0 Surprise line items
A Tuesday, somewhere

Nobody planned for this to be the system.

It began as a quick fix. Then the quick fix got a second user, then a third, and now everything leans on it.

A composite day. Probably not yours exactly, but close enough to sting.

  1. Priya opens the shared inbox. Sixty-one unread. Fourteen ask the same question, and the answer is on the website.

  2. Orders arrive through the site. She copies each into a spreadsheet, then copies it again into the accounting tool. Forty minutes, twice a day.

  3. Someone asks which price list is current. Three people give three answers. All three are certain.

  4. The spreadsheet breaks. The only person who understood its macros left in March. Everyone walks past it a little faster.

  5. Nobody was lazy today. Everyone worked flat out, and very little actually moved forward.

  6. This isn’t a technology problem yet. It becomes one when someone buys a tool before anyone has watched the work. We start by watching the work.

How we begin

Before we build anything, we ask five dull questions.

Dull on purpose. The answers decide everything that follows, and skipping them is how projects go sideways.

01

What’s really happening?

We sit with the people doing the work and watch. The real process rarely matches the one in the handbook.

02

Who feels it most?

Someone loses an hour to this every day. We find them first, because they know what a good fix looks like.

03

What is it costing?

Hours, mistakes, missed leads. We put a rough number on it, so we both know whether a fix is worth the money.

04

What should stay human?

Some steps need judgment, a phone call, a favour. We leave those alone and automate the rest.

05

What happens when it breaks?

Eventually it will. We plan the fallback, the handoff and who to call before launch day, not after.

Then we build

Five phases. Each one you can see.

01What we do

Three kinds of problem we’re good at fixing.

Most work lands in one of these. If yours doesn’t, ask anyway. We’ll tell you straight if we’re the wrong people.

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AI Solutions And SaaS

For the repetitive work that eats your team’s attention: the same questions, the same sorting, the same status chasing. We build assistants and small products that take it on, with a person always able to step in.

AI AgentsBotsSaaSHuman in the loop
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Creative Design And Platforms

Websites, stores and brands that make sense to a stranger in ten seconds. We design it, build it, and make sure you can edit it without phoning us.

UI/UXBrandingWordPressE-commerce
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Cloud, Data And Integrations

The plumbing nobody notices until it leaks. We connect your tools so details stop being retyped, and keep the hosting, databases and backups quietly doing their job.

APIsCloudDatabaseHosting
02In the toolbox

Eight things we do most often.

Not a menu to order from. Just the work that comes through the door most.

UI/UX Design

Screens that still work on a bad day, in a hurry, on a small phone.

AI SaaS

A product idea with some AI in it, cut down to a first version people can really use.

AI Agents And Bots

An assistant that answers the repeat questions and hands the odd ones to a human.

SPA And Web

Sites and web apps you can update yourself, built to survive the next redesign.

E-commerce

Stores that are easy to run and easy to buy from.

API Development

Your CRM, forms, payments and email, finally talking to each other.

Cloud & Database

Hosting, backups and databases that someone is actually keeping an eye on.

Branding & Social

A look and a voice that sound like you, used the same way everywhere.

Why it matters

A tool on its own is just a tool.

The software is rarely the problem. A good tool dropped into a muddled process stays muddled, only faster. So we start with the process, fit the tool to the people using it, and stay around until it’s earning its keep.

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03Our promises

Three things you can hold us to.

Not a guarantee of results, which nobody honest can give. Just how we’ll behave.

We write it down

Before any build, you get a plain-English plan: what we’re making, why, what it costs, and what we’re leaving out. If it doesn’t make sense to you, that’s ours to fix.

The plan comes firstand you’ll never need a glossary to read it
We say no, sometimes

If a spreadsheet would do, we’ll tell you. If the timeline is a fantasy, we’ll tell you that too. We’d rather lose a project than build something we don’t believe in.

Honest over agreeableeven when it costs us the job
We stay for the awkward bit

The first weeks after launch are when real people find the real problems. We’ll be there for it, with a list of what’s known, what’s next, and who to call.

Launch isn’t the finish lineit’s where the honest feedback starts
04House rules

A few rules we don’t bend.

A short list. If we ever break one, tell us.

(We mean these.)

RULE 01

Plain words

If you need a dictionary to read our proposal, we wrote it badly. We’ll rewrite it until you don’t.

RULE 02

People stay in charge

Anything an AI does on your behalf has a person who can see it, check it, and switch it off.

RULE 03

Small first

We’d rather ship one thing that works by month two than promise everything by month six.

Got something on your mind?

Tell us what keeps eating your week.

A few sentences is plenty. A person reads every message and replies with an honest next step, even when that step is “you don’t need us.”

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